Is Your Website Mobile-Friendly Compliant?

hipagesGoogle has launched a new algorithm update which has gone live today, April 22nd. This change will affect Google mobile search results.

This will be Google’s most significant algorithmic change since its launch of Penguin and Panda, and is designed to dramatically shake up the search results when using Google on a mobile phone or mobile device. This change will impact all languages worldwide.

Our Engineering Team Have Been on Top of Things Since Day 1

Since this is going to be a very big change from Google, I thought it would be a good idea to let you know that the engineers behind are and have been on top of all of Google’s algorithmic changes and this one is no exception.

Below is a list of what our engineers have developed in the background to ensure that is fully “Mobile-friendly” compliant before Google’s cut-off date to ensure the search engine rankings of are not impacted negatively.

  1. Profile pages

    1. Our engineers have played around with programming code to make Profile pages “mobile friendly”. This means that Profile pages auto resize to fit the screen of any mobile phone or mobile device. Profile pages are already displaying the “Mobile-friendly” tag in Google’s mobile search results pages.

  1. Category pages (Directory)

    1. Not only are your Profile pages safe from any negative implications of Google’s upcoming algorithmic change, but so are the Category web pages (Directory) which drive quality leads from Google. The same changes conducted on Profile pages have been applied to Category pages (Directory). Category pages (Directory) are already displaying the “Mobile-friendly” tag in Google’s mobile search results pages:

Is There Anything I Need to do to Protect my Rankings on

No, nothing at all! Our engineers have done all the legwork for you so you have nothing to worry about. All you need to do is continue servicing your clients with a smile and racking up those recommendations! As you can tell, you are in safe hands.

Your Profile pages will continue to be found in searches on desktop computers and mobile devices. Our Engineers have taken all necessary to satisfy Google’s desktop and mobile friendly requirements, and so quality leads will continue to flow from Google and be passed onto you.

Mobile And Desktop Results Will Rank Differently?

Using Google on your desktop or tablet will display different search results to when using Google on your mobile phone or mobile device! So if your website is not currently displaying the “Mobile-friendly” tag, or is not “Mobile-friendly” compliant by Google’s cut-off date, it is very likely to not rank as well as on a desktop or tablet computer vs a mobile phone or mobile device.

Google’s new algorithm update is designed to reward websites which display the “Mobile-friendly” tag with improved rankings and demote the ranking of websites within its mobile search results which do not display the “Mobile-friendly” tag.

Google Is Creating a User Friendly Experience?

Google strongly believes in delivering its users a positive and strong user experience. Google does not want to display websites within its mobile search results pages that when clicked on provide the user a negative experience.

Picture this, you perform a search using Google on your mobile phone or device and click on the #1 result. The website Google ranks #1 displays text far too small to read properly or the content of the website is far too large to correctly display which requires you to scroll horizontally to navigate the website. You would be frustrated and question Google as to why it suggested the website in the first place when it is already such a struggle for you to find what you were searching for!

This reflects negatively on Google, and simply frustrates users. By displaying websites which only show the “Mobile-friendly” tag within Google’s mobile search results pages, the user will always click through to a website that will be displayed appropriately on his or her mobile device and feature a positive user experience.

How Do I Know My Website is Mobile-Friendly Compliant?

Google provides two tools you can use to check to see if your website is “Mobile-friendly” compliant:

The first tool simply provides you with a YES or NO answer (as in the screenshot below). The second tool is more in-depth and informs you of where your website fails being “Mobile-friendly” compliant and how to resolve it.

If Google says your website is awesome, it is “Mobile-friendly” compliant!

Ways To Make Your Website Mobile-Friendly Compliant?

Use the second tool ( to find out where exactly your website fails the “Mobile-friendly” compliant test and correct the issues.

The algorithm kicks in on the 22nd of April, but you can always correct any issues after that date. Your website may potentially be affected during the time it is not “Mobile-friendly” compliant.


  • Google’s algorithm change affects websites on a page-by-page basis. So if your website’s homepage is “Mobile-friendly” compliant, this does not mean the rest of the website is!
  • To save time and potentially money, only spend time making web pages “Mobile-friendly” compliant which generate leads and revenue. Don’t waste time ensuring web pages like “Terms & Conditions” are “Mobile-friendly”
  • If your website is running a Content Management System (CMS), check the supplier’s website for a newly updated “Mobile-friendly” compliant template