Wollongong Marketing Campaign
Last week, I hinted at something big in the the works, and this week, I get to tell you all about it…
We’ve launched an ad campaign
Last week we launched a major advertising campaign for hipages.com.au – as a test market in Wollongong, NSW. The message is that ‘we are the go-to for great tradespeople’.
Across Posters, Radio, Buses and Direct mail
The campaign features three of our Wollongong tradesman holding up their own profile board. They appear across:
- large billboard posters
- bus shelter posters
- and full bus sides
We also have 30” radio spots running across both of the local radio stations
wave fm and i98 fm
And every home in the area (100,000) will also receive a direct mail pamphlet explaining our service.
Our Tradies are getting involved
Local tradies are also getting involved by sending in photos of themselves holding their own profile board. We’re uploading these to their profile pages and are looking to feature them on other parts of our site.
It starts in Wollongong
In case you missed it, Neelam’s blog post from last week talked about the research we’ve done – and the huge opportunity to make more people aware of our service and our brand. That research led to this marketing campaign. We already use online marketing to promote hipages, but we want to see how well people respond to off-line advertising.
Wollongong was chosen because: it has its own media channels (billboards, posters, and radio stations); it’s big enough to measure a response; and is representative of all Australia.
We want to roll out across Australia
This is a first test – and we’ll learn a lot. But our intention is to begin rolling out to other markets, and raise awareness of the hipages service across all of Australia – which hopefully means lots more jobs being posted, and more potential business for all of you, wherever you are.
I’d love to hear what you think about the campaign. And also – I want everyone beyond Wollongong to get involved. If we roll out the campaign – we’ll need tradies like you from other parts of the country for our advertising…so I’m thinking that we’ll soon be asking for selfies from everyone who would be interested!
In the meantime – you can send us a photo of yourself holding up a piece of paper (an opened up newspaper will do) and we’ll add all your business info and upload it to your profile page. Send your photo (as high quality as you can) to firstname.lastname@example.org